Tag Archives: Salesforce

Fourth industrial revolution lifts social good

Featured image above: The fourth industrial revolution will bring 75 billion connected devices to the world by 2020 Credit: World Economic Forum / Pierre Abensur

The Fourth Industrial Revolution will arguably become the most disruptive and transformative shift in history, and it’s happening at a rapid pace. Experts from all over the world are discussing how technologies such as artificial intelligence, 3D printing, robotics and biotechnology will have a transformative impact on nearly every industry – from manufacturing and retail to entertainment to healthcare.

But one of the biggest areas of transformation will happen within the social sector. Nonprofits, NGOs and education institutions have a tremendous opportunity to leverage new technologies to scale up their impact and ultimately achieve their critical missions.

The Fourth Industrial Revolution offers huge opportunities to transform social good organizations for the better. Here are five key ways nonprofits, NGOs and education institutions can benefit:

1. Connect to anyone, from anywhere, on any device

The digital era has allowed more people from more places around the globe to become connected. And for the first time, people in remote places have access to other people, resources and aid through the connected devices. There’s a huge opportunity for nonprofits and education institutions to reach more people than ever before and connect them with their cause. Today, nonprofits and education organisations can connect with their donors, volunteers, students and constituents in real-time from anywhere. At schools, for example, a student advisor can send a text message or push notification the minute they see a student falling behind. Nonprofits can instantly reach their community of donors and volunteers to help with urgent matters that may mean the difference between life and death.

2. Scale like never before

Because we’re more connected than ever before, social good organisations can also scale like never before. Historically, a lack of resources and funding have plagued the social sector, but technology can help small organisations make a big impact. Now, it doesn’t matter whether an organisation has 8 or 8,000 employees, the amount of people that can be reached is limitless. Populations that were previously unreachable can now be tapped and connected with particular causes without having to drastically increase overhead costs. Individuals with a passion who may have previously felt helpless will be able to start international movements with minimal resources.

3. Organise communities and engage more deeply

With the arrival of the fourth industrial revolution, organisations can also start to organise and understand these communities better than ever before, resulting in deeper engagement. A nonprofit, for example, can organise its community based on region, specific causes, engagement level and more, and communicate with these groups or individuals in a way that’s highly personalised. According to the recently released Connected Nonprofit Report, 65% of donors would give more money if they felt their nonprofits knew their personal preferences—and 75% of volunteers would give more time. With deeper engagement, these organisations will start to see increases in donations and volunteer time, which directly impacts their mission. For schools and education organisations, they can create a curriculum and course tools around specific learning styles and preferences in order to engage them more deeply and improve their education experience.

4. Predict outcomes

Not only is everyone becoming connected, but everything is becoming connected. In fact, there are expected to be up to 75 billion connected devices in the world by 2020 that will generate trillions of interactions. Advances in artificial intelligence and deep learning are helping make sense of this massive amount of data to deliver actionable insights to businesses and organisations alike. Artificial Intelligence could perhaps be the biggest disrupter of all. For the social sector, that means services can recognise patterns within a community or particular cause and predict future outcomes. For example, education institutions can recognise patterns within a student’s journey, so teachers and advisors can proactively reach out to students who may be in danger of failing or dropping out before it happens. A nonprofit focused on the humanitarian crisis, could identify the specific location and number of refugees coming into different countries, and preemptively send the appropriate level of aid and supplies.

5. Measure impact

Today, 90% of donors think it’s important to understand how their money is impacting the organisations they support, but more than half of donors don’t know how their money is being used, according to the Connected Nonprofit Report. As we look toward the future, the measure of nonprofit success will not be the amount of dollars raised—it will be the impact made on the communities they serve. Historically, impact has not been quantifiable, but with advances in data and analytics, social good organisations can measure how they are performing. This will be crucial to maintain and attract donors and volunteers who help make these organisations possible.

Social good in the fourth industrial revolution

Technology can create, inform and drive global change. The social sector can use it to find and connect with more people who need their services, understand their communities on a deeper level, predict outcomes to make them better prepared and possibly prevent certain situations, and even measure the impact they’re making against their cause.

But it’s up to social good organisations to take advantage of these opportunities—and quickly.

– Rob Acker, CEO, Salesforce

This article on the fourth industrial revolution was first published by the World Economic Forum. Read the original article here.

Smart ASD detection tool

An estimated one in 50 children have an Autism Spectrum Disorder (ASD). Research from La Trobe University’s Olga Tennison Autism Research Centre (OTARC) shows that the majority of these children are not diagnosed until they are four years old, more than two years after they can be reliably diagnosed and receive life-changing intervention.

The technique underlying ASDetect has been used over the past decade by hundreds of maternal and child health nurses in Australia, as well as early childhood professionals around the world. It has proven to be more than seven times more accurate than the next best tool in the early identification of autism.

Salesforce developed the ASDetect app on a pro bono basis as part of the company’s 1-1-1 integrated philanthropy model, where the company donates 1% of its employee’s time, its products and its equity to support the not-for-profit sector. A team of Salesforce engineers, designers and developers volunteered their time to build the app on the Salesforce platform.

The app uses questions drawn from breakthrough research by La Trobe’s Dr Josephine Barbaro. It gives parents access to video footage from actual clinical assessments and clearly demonstrates the context and expected key behaviours of children at each age.

“ASDetect is an empowering tool for parents who may feel their children are developing differently than expected and are looking for answers. The new ASDetect app is an ideal way to share proven techniques with thousands of parents,” says Barbaro.

Through a series of videos and questions, ASDetect guides parents through the identification of potential “red flag” signs of ASD. These “red flags” can be raised when young children repeatedly do not:

  • make consistent eye contact;
  • share smiles;
  • show their toys to others;
  • play social games;
  • point to indicate interest;
  • respond when their name is called.
Smart ASD Detection Tool
Screenshot of ASDetect app being used by Olga Tennison Autism Research Centre.

“All typically developing infants are motivated to be social, look at other people’s faces, learn from them and copy. Children with ASD are not doing this – and we can now accurately identify this at a much younger age and take action, with the help of parents,” says Barbaro.

The app combines Barbaro’s assessment questions with videos demonstrating the ‘red flag’ behaviours critical in determining the likelihood of ASD in children as young as 12 months. Parents view two videos: one showing a child with ASD, the other showing a typically developing child. Parents then answer questions regarding their own child. The information entered by the parents is automatically sent to OTARC’s database, which also runs on the Salesforce platform, where analysis of individual results is completed. Parents are then sent information via a notification through the app, with advice as to whether they should seek professional help. As ASD can emerge over time, ASDetect includes assessments for children aged 12, 18 and 24 months.

“This is not a replacement for professional assessment; however ASDetect will provide parents with an indication as to whether they should seek a professional opinion from a doctor at a time when intervention will have the biggest impact,” says Barbaro.

Dan Bognar, Senior Vice President, Salesforce APAC says: “The ASDetect app is a great example of leveraging the power of the Salesforce platform to improve the capabilities of health providers and treatment for individuals. Being able to deploy on a global scale means that organisations like OTARC can make a significant impact on society.”

“The development of ASDetect highlights our ethos of giving back as well as our commitment to improving the local communities we operate in. It has been incredibly rewarding for everyone involved, and we look forward to seeing the results of this important initiative,” says Bognar.

Watch ASDetect in action:

This information was first shared in a press release by La Trobe University on 14 February 2016. Read the press release here